Hej! I'm Lavi, your financing UX wizard.

Hej! I'm Lavi, your financing UX wizard.

Your Strategic Partner
for Digital Solutions

Hej! I'm Lavi, your financing UX wizard.

My superpower? Transforming complexity into user delight, one memorable experience at a time ✨.

My superpower? Transforming complexity into user delight, one memorable experience at a time ✨.

My superpower? Transforming complexity into user delight, one memorable experience at a time ✨.

My Daily Stack

My Daily Stack

My Daily Stack

Explore My Work at Klarna

Explore My Work at Klarna

For 9 years I've specialized in end-to-end post-purchase transactional (TRX) design. I led a group of 10 front-end designers spread out in multiple teams and supported the launch of all Klarna core products. My passion lies in creating experiences that not only cultivate consumer loyalty and healthy behaviours, but also deliver strong business results.

Explore my work below to see some of the key projects I've led.

From Clutter to Cashflow: A Redesign for Retention

This project addressed a critical business failure caused by confusing and inconsistent email designs that were actively harming payment and retention rates. I drove the strategic revamp across four teams, delivering clean, scalable, and effective designs that led to immediate and measurable improvements to core business metrics.

Enhanced Brand Consistency

Increased customer retention rate

Faster Development & Iteration

Higher payment rates

View Project

From Clutter to Cashflow: A Redesign for Retention

This project addressed a critical business failure caused by confusing and inconsistent email designs that were actively harming payment and retention rates. I drove the strategic revamp across four teams, delivering clean, scalable, and effective designs that led to immediate and measurable improvements to core business metrics.

Enhanced Brand Consistency

Increased customer retention rate

Faster Development & Iteration

Higher payment rates

View Project

From Clutter to Cashflow: A Redesign for Retention

This project addressed a critical business failure caused by confusing and inconsistent email designs that were actively harming payment and retention rates. I drove the strategic revamp across four teams, delivering clean, scalable, and effective designs that led to immediate and measurable improvements to core business metrics.

Enhanced Brand Consistency

Increased customer retention rate

Faster Development & Iteration

Higher payment rates

View Project

From Clutter to Cashflow: A Redesign for Retention

This project addressed a critical business failure caused by confusing and inconsistent email designs that were actively harming payment and retention rates. I drove the strategic revamp across four teams, delivering clean, scalable, and effective designs that led to immediate and measurable improvements to core business metrics.

Enhanced Brand Consistency

Increased customer retention rate

Faster Development & Iteration

Higher payment rates

View Project

Optimizing the Post-Purchase Journey: User Value & $1M in Annual Savings

A strategic initiative to iterate the post-purchase journey in UK, introducing a modern, standardized experience and the new Autopay feature that took down reminder rates by 40%.

Lower reminder rates

Cost savings of $1M/year

Standardized user journey

Customer satisfaction

View Project

Optimizing the Post-Purchase Journey: User Value & $1M in Annual Savings

A strategic initiative to iterate the post-purchase journey in UK, introducing a modern, standardized experience and the new Autopay feature that took down reminder rates by 40%.

Lower reminder rates

Cost savings of $1M/year

Standardized user journey

Customer satisfaction

View Project

Optimizing the Post-Purchase Journey: User Value & $1M in Annual Savings

A strategic initiative to iterate the post-purchase journey in UK, introducing a modern, standardized experience and the new Autopay feature that took down reminder rates by 40%.

Lower reminder rates

Cost savings of $1M/year

Standardized user journey

Customer satisfaction

View Project

Optimizing the Post-Purchase Journey: User Value & $1M in Annual Savings

A strategic initiative to iterate the post-purchase journey in UK, introducing a modern, standardized experience and the new Autopay feature that took down reminder rates by 40%.

Lower reminder rates

Cost savings of $1M/year

Standardized user journey

Customer satisfaction

View Project

Design Process

As a Front-End Designer, I oversee the entire lifecycle, from exploration to deployment. This gives me a unique advantage: a deep understanding of the technical possibilities and constraints of bringing designs to life through code.

RESEARCH

✓ I collaborate with the product manager to define the problem or initiative. This involves gathering insights into user and market needs, legal requirements and data analytics.

✓ I look into any external dependencies or potential impact, beyond our problem space.

✓ Validate proposed design solutions and align with back-end on the input data requirements.

✓ I create detailed task/epics in Jira, dividing or delegating responsibilities, and provide to stakeholders an initial time estimation for design and deployment.

DESIGN

✓ I create wireframes and high fidelity visual designs that meet the requirements.

✓ Align all changes with the App team and TRX Mastery Framework, to maintain consistency of the user experience across Klarna products and channels.

✓ I prepare and facilitate a design review session, where product, engineering, legal, delivery and CS have the opportunity to review and challenge the new designs before implementation phase.

IMPLEMENT

✓ The development phase is carried out in close collaboration with the engineering competence, working side by side to ensure everything works well on both front and back end.

✓ I create new branches for my design changes. I test the changes on my local machine before pushing the code to the main repository.

✓ Once my pull requests are approved and merged into our staging environment, we set up bug bashes, placing test orders and going through all the changes to find and fix any issues.

DEPLOY

✓ After all bugs have been fixed, I merge everything into production.

✓ Depending on the agreed strategy, I set up an A/B test on our experimentation platform before the changes go live. This helps us monitor how our design changes are performing.

monitor

✓ We continuously monitor the key metrics like performance, errand rates, and user behaviour to catch any issues early.

✓ I pull production examples and do further quality checks and investigations.

✓ Together with the product manager and analyst, we asses the data from our A/B tests, as well as CS input.

Testimonials

Testimonials

My cross-functional role meant I was constantly collaborating across teams and disciplines, partnering with engineers, product managers, delivery leads, content designers, analysts, and legal counsels to get things done.

Here is what my colleagues had to say about our collaborations:

Got a project in mind? Let's talk.

I'm ready when you are.

Got a project in mind? Let's talk.

I'm ready when you are.

Got a project in mind? Let's talk.

I'm ready when you are.